Professional Diploma in Digital Marketing
Course OverviewThe BSM Diploma in Digital Marketing is a practical and intensive course. The course is delivered by current digital marketing professionals whose expertise cover in the individual digital marketing modules. After an introduction to digital marketing you will take modules in search engine optimization, pay per click (PPC) advertising, email marketing, web analytics, social media marketing, mobile marketing and digital marketing planning and strategy.
The BSM Diploma in Digital Marketing is awarded by the Digital Marketing Institute and is an officially accredited qualification. BSM Digital’s industry expert tutors will use real world examples and a hands-on approach to ensure you have the practical digital marketing skills you need to succeed. You will know how to create, implement and analyze a successful and cost-effective digital marketing campaign and gain a recognized diploma to prove it.
Benefits of the courseThe course is industry driven, tailored to align with the needs of businesses in the fast-moving digital marketing sector. Students will benefit from industry-leading tuition delivered by some of the most respected experts in the digital marketing field in a face-to-face environment. We utilise cutting-edge classroom technology in state-of-the-art facilities to deliver a truly unique course to the market.
As part of our ongoing commitment to our stakeholders, BSMI provides extra services such as CV checker, guidance on developing Linkedin profiles and using social media for digital marketing.
Who should attend?This course is designed for students within or looking to join the digital marketing industry. Students who have background knowledge of the sector through relevant work experience or previous study will have an advantage over those who are new to the sector, but we are willing to consider all students on a case-by-case basis.
This course is intended for students looking to develop key skills and knowledge to succeed in a digital marketing role, or progress to the Digital Marketing Institute’s Professional Diploma in Digital Marketing examination.
Students from other backgrounds such as web development, web design, digital design and law will also benefit from studying this course.
Entry RequirementsThe Professional Diploma in Digital Marketing course is open to students who have relevant work experience in marketing and/or come from an academic background of business or marketing. However, students with no formal qualifications or experience in the sector will be considered on a case-by-case basis.
English language requirements: Students on this course will need to demonstrate a level of English equivalent to CEFR B1 / IELTS 4.0 to enter. Students demonstrating a lower level of English will be given full support in meeting the required entry requirements.
What’s included?The following is provided for all students:
• Expert tuition from an experienced teacher
• Weekly assessment / testing of course content
• Access to the BSMI portal through which supplementary materials can be found
In addition, you will also receive:
• Regular tutorials to assess your progress
• Guidance on unknown language and terminology
• Opportunities to discuss the course in relaxed and informal settings
• Access to the school’s extensive social programme
Module SynopsisThe topics that will be covered during lessons are:
• Introduction to Digital Marketing
• Search-engine optimisation (SEO and PPC)
• E-mail marketing
• Digital display advertising
• Social-media marketing (Parts 1 and 2)
• Mobile marketing
• Strategy and planning
The course format is an intensive boot-camp, usually lasting from 10:00 until 17:00, Monday to Friday.
FeesThe prices shown are effective to September 2017
3 weeks Business and Marketing English (BM50)
• 15 Hours Per Week
• 20 Lessons Per Week
• £400 for 3 weeks
1 week Professional Diploma in Digital Marketing (BM140)
• 20 Hours Per Week
• 25 Lessons Per Week
• £1395 per week
School enrolment: £60
Resources fee: £40
Download our Price List